A Proper Agency

A brand new identity for tattoo royalty MONARC VIEW PROJECT
A website that gets right under the skin PELT VIEW PROJECT
Being down to earth in Southern California DOWN TO EARTH VIEW PROJECT
A mens breakout brand for House Of Fraser JUDGE & JURY READ MORE
A chat with Proper's renaissance man PROPER READ INTERVIEW

A PROPER AGENCY PARTNERS WITH LIFESTYLE BRANDS TO DELIVER CONTENT, PRODUCTS AND COMMUNICATIONS THAT CAPTURE HEARTS AND OPEN MINDS

Through an insatiable appetite and knowledge of the cultural marketplace we engage mobile audiences using a design-led integrated approach, no-nonsense strategy and emotive storytelling. From concept to consumer, we are PROPER.

Recent work below

A brand new identity for tattoo royalty

MONARC

A website that gets right under the skin

PELT

Being down to earth in Southern California

DOWN TO EARTH

Disturbance in Dubai menswear campaign

JUDGE & JURY

Redefining the DNA of modern sportswear

DO SPORT

Menswear branded in camouflage hues

OLIVE & KHAKI

MORE WORK BACK TO TOP

A PROPER AGENCY PARTNERS WITH LIFESTYLE BRANDS TO DELIVER CONTENT, PRODUCTS AND COMMUNICATIONS THAT CAPTURE HEARTS AND OPEN MINDS

A brand new identity for tattoo royalty

MONARC

A website that gets right under the skin

PELT

Being down to earth in Southern California

DOWN TO EARTH

Disturbance in Dubai menswear campaign

JUDGE & JURY

Redefining the DNA of modern sportswear

DO SPORT

Menswear branded in camouflage hues

OLIVE & KHAKI

Hard denim 4 hard time menswear campaign

JUDGE & JURY

Late night rhythms fuel menswear campaign

IMMIGRANT CLOTHING

Sportswear for life after the 90 minutes

UMBRO

Menswear designed to disturb the peace

JUDGE & JURY

A film for the boys from down below

BELOW

Breathing life into a new menswear brand

IMMIGRANT CLOTHING

Icons inspire modern sportswear reissues

UMBRO

A brand launch film crafted with conviction

JUDGE & JURY

Music packaging without boundaries

IMMIGRANT RECORDS